So, the big question is…. Does “free” have value???? We’ve been hit with this conundrum for years… one of the first big hurdles we had when we started our healing business was that many people had the mindset that all healing work should be free…particularly spiritual healing work. I really never did understand this because the medical profession charges…. It never was the question of not believing in what we do (and yes, we get nay-sayers, but that isn’t the issue here)… it was more the question of why do you charge? Why don’t you do it free?
Well, we have found out that in our society today that FREE has NO VALUE. It has no urgency. Nothing. Free is Frrrrrrreeeee… You can’t create urgency or value just by saying “hey it’s FREE.” And we know that all of us are the same. We go on value, not on price. Yet, heck, the price of free is free. So where did that value go? It just slid down the drain.
So when you charge someone $500 for a workshop, you can be darned sure that every seat paid for is taken. And yet, when the very same workshop, with the very same bells and whistles is offered free, what happens? Who knows what happens? All I can tell you is that there will have been a lot of reservations made… but when the time comes for the workshop… many, many, many empty chairs… free=no value. People do not have a commitment when the information is offered for nothing or free.
If a person goes to a practitioner and the practitioner tells him to do “something”; this person will pay the practitioner and do what the practitioner tells him to because he paid for the time of the practitioner, it may be a prescription to fill, physical therapy, more tests, etc. The time is valuable… the person expects to pay… with money (or insurance or whatever – the practitioner gets paid).
But now you have a workshop with valuable information, that is useable… you advertise is “Free”…. You will get a lot of takers, but because it is free… no commitment. They may come or they may not… depends upon how the person feels at the time. It has nothing to do with the information but has everything to do with the word “free”.
In the world of the internet… and internet marketing… you have access to all sorts of “free” information, materials, webinars, teleconferences, etc. The folks running them tell me they have to offer things for free or no one will ever get to know them… they create mailing lists, etc. from the “free” material, which in turn they will offer things for money. They seem to think that if they get 1000 responses, perhaps 50 will tune into the material (which is probably top notch stuff)… but in the free message will be all sorts of hooks to buy or enhance the free material… the free material is the first ingredient… you pay for the rest. Bait????? Then switch…. So out of the 50, they will get 2 or three to buy. This is the “new” (supposedly if you read any of the premier bloggers) way of doing things… give something away for FREE and bait the participants to spend money….
So it is really all about energy exchange, right? If you don’t have an energy exchange when you “get” something… it has no value…. Back in the early years when Mikaeo Usui brought Reiki Healing into our world in 1922…he used to “give it away”… you know, the old “healing has to be free” idiom??? Well, he would go back to an area after he had spend months healing with Reiki – and see the same people with the same ailments…. He discovered that without an energy exchange of some kind, folks who received the healings did not put value on the healings….
The same is true today… if someone gets something for nothing… nothing has no value… so until we change society’s thinking… Free is exactly that… worth nothing.
Since I paid for the coffee beans… they have value…. (ha)…. Think I will have a cup….. and, man, do I value it this morning!!!!! Thanks for spending time with me…